Sep
26
- Chris Thomas
- 26/Sep/2008 10:17
We attended the Cardiff WebScene event last night; the speaker Simon Wardley was excellent! Great presentation and interesting ideas, many thanks to the organisers for arranging this event, please keep it going. I used to attend events such as this in London more than 10 years ago, when working in what was then a very new industry. Regular events like this, for those involved in the web, really help to keep your enthusiasm peaked.
The main thrust of the presentation was the commoditisation of web services, and the rapidly accelerating rate at which this process is happening. The IT world often presents itself as very new and that there is little history to reference in terms of trends. But Simon gave two very good analogies, firstly CRM and secondly the telephone.
The CRM example was interesting as you sometimes forget that marketing databases have been around since the mid eighties, that’s 25 years or quarter of a century! CRM and marketing databases are an area which VSI-thinking has a lot of expertise, so it was interesting to see where Simon placed the commodity in its life cycle. I his presentation CRM can now be considered a service and as much a commodity as your telephone system, in so much as it is essential for your business and is well understood.
We often find it difficult to convince customers of the need for CRM or even a simple marketing database integrated to the web site. The benefits to a company are numerous and the database itself becomes a value asset. For more information or a free appraisal of your CRM requirements please contact us.