George Street Furnishers, one of the best known brands in South Wales has launched a new web site this week. The site features the latest search engine optimisation (SEO) techniques, including a recent innovation where every individual page is given a sub-directory. This ensures that Google perceives every product in the George Street Furnishers database as having its own separate and dedicated page. For example;
http://www.georgestreet.co.uk/Range/Bedroom/Alstons/Dusk/
More developers are using this method, as Google seems to favour it. The rationale behind this being that the default page in a sub directory must be the most important. Many blue chip web sites use this technique, from retail giants such as John Lewis and DFS to widely acknowledged industry leaders like the BBC.
John Lewis http://www.johnlewis.com/Electricals/Technology+Offers/Technology+Special+Offers/SubCategory.aspx
DFS http://www.dfs.co.uk/sofas/leather/fabius/159/2990/0
BBC http://news.bbc.co.uk/1/hi/world/default.stm
There are also benefits to the customer as these web addresses are easier to remember, which is ideal for advertising and promotion.
The subdirectories are interpreted by our SEO framework, which converts the directories to a query on the database that returns the necessary page. This offers better security for the web site as the use of query strings, often used to compromise SQL databases, is excluded due to this level of abstraction.
George Street Furnishers are a leading brand in South Wales and have provided furniture for many households in the area for almost 60 years. Why not take a look at their web site and buy something in their seasonal sale, with up to 50% off at the moment!