Jan
25
- Chris Thomas
- 25/Jan/2010 14:44
Recently we undertook a Pay Per Click campaign for a customer, Peterstone Court hotel in Brecon, that was already on the first page of Google using our search engine optimised (SEO) web site solution. The additional traffic from the adverts, which cost £500.00, was 1,198 visitors, giving each visitor a value of 42p. Over the last 12 months the web site has been naturally listed on page one due to our SEO optimisation, the same location as with paid advertising, and has received 82,836 visitors. If we apply our visitor value of 42p then the benefit of the SEO web site we provided was £34,791.12!
This is even better value when you realise that their sister hotel, the Manor Hotel is also on the first page of Google with 64,897 visitors, generating an addition £27,256.74!
Value of VSI-thinking search engine optimisation to these two hotels in 2009 alone was £62,047.86!
"Having a web site that performs well in the search engines is essential, VSI-thinking have saved our business a huge amount in advertising, enabling us to focus on key offers and increase our yield."
Sean Gerrard, Taste Inn Wales