Jul
29
- Chris Braund
- 29/Jul/2010 16:02
Google can be a cruel mistress if you try and trick her, so our advice is.... don’t. You might be thinking you’ve got a clever way to improve my keyword targeting/ ranking but trust me Google knows about and probably doesn’t like it. And if Google doesn’t like you then, in terms of your search engine ranking, you’ve turned into the smelly kid at the party.
Some of these tricks include: white writing on a white background to improve your keyword’s, this will award you a red card; participating in link schemes designed to increase your page rank, Desert Eagle to the head; using cloaking or sneaky redirects, knocked-out; pages loaded with irrelevant keywords, a throwing knife to the shoulder; creating multiple pages/domains with substantial duplicate content, thrown out of the club; and obviously creating pages with malicious behaviour involved, such as phishing or installing viruses would officially earn you a harpoon in the face.
Obviously this isn’t the full list of things Google doesn’t like; there are plenty of things Google may also respond negatively to (e.g. tricking users by registering misspellings of well-known websites). So the basic rule of thumb when search engine optimising, to quote Google, is “whether you'd feel comfortable explaining what you've done to a website that competes with you”.
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