Aug
02
- Chris Braund
- 02/Aug/2010 08:31
Since VSI-thinking’s inception the company has recognised the importance and focused sharply on search engine optimisation. As a website development company this is where genuine tangible results of the effectiveness of their websites can be found.
Over the last 12 years the company has continued relentlessly adding to and expanding upon their template. As a result all their websites now come search engine optimised as standard, leading to the majority of their customers being on page one of Google!
A few examples include:
‘South Wales hotels' our customer position 1 http://www.southwaleshotels.co.uk/
‘Bristol Serviced Lets’ our customer position 1 http://www.bristol-serviced-lets.co.uk/
‘G Plan Upholstery Sirocco’ our customer position 2 http://www.georgestreet.co.uk/
‘Brecon Hotel’ our customer position 3 http://www.peterstone-court.com/
The last example on the list (Peterstone Court) is actually used by VSI-thinking as a case study as to the importance of search engine optimisation. Peterstone Court was undertaking a pay-per-click campaign in Google, the additional traffic of which was costing them 42pence per click. Now, Peterstone Court was already a client of VSI-thinking and was therefore on page one of Google using the company’s website template. Over the last 12 months they have received more than 82,000 visitors, if applied to the 42p/click rule you would have a total saving of almost £35,000, year-on-year. If including their other hotel whose website VSI-thinking also develops then the saving would be the equivalent to £62,000.
The Peterstone Court, Brecon
The entire process of constant innovation to search engine optimise websites is described by the company as a “constant struggle between us [VSI-thinking] trying to get our clients at the top of search engine results and Google further complicating their algorithm to stop websites spoofing results. We’re pretty happy with how we do, and I think our clients are also”