What apps can VSI-thinking create for you?

All our apps are custom-made to fit our client’s requirements. We discuss the wants and needs of our clients to create a bespoke app that is fit for purpose.

The Celtic Manor Resort

Over the last 12 years the company has continued relentlessly adding to and expanding upon their template. As a result all their websites now come search engine optimised as standard, leading to the majority of their customers being on page one of Google!                                        

A few examples include:
‘South Wales hotels' our customer position 1 http://www.southwaleshotels.co.uk/
‘Bristol Serviced Lets’ our customer position 1 http://www.bristol-serviced-lets.co.uk/
‘G Plan Upholstery Sirocco’ our customer position 2 http://www.georgestreet.co.uk/
‘Brecon Hotel’ our customer position 3 http://www.peterstone-court.com/ 

The last example on the list (Peterstone Court) is actually used by VSI-thinking as a case study as to the importance of search engine optimisation. Peterstone Court was undertaking a pay-per-click campaign in Google, the additional traffic of which was costing them 42pence per click. Now, Peterstone Court was already a client of VSI-thinking and was therefore on page one of Google using the company’s website template. Over the last 12 months they have received more than 82,000 visitors, if applied to the 42p/click rule you would have a total saving of almost £35,000, year-on-year. If including their other hotel whose website VSI-thinking also develops then the saving would be the equivalent to £62,000.

The Peterstone Court, Brecon

The entire process of constant innovation to search engine optimise websites is described by the company as a “constant struggle between us [VSI-thinking] trying to get our clients at the top of search engine results and Google further complicating their algorithm to stop websites spoofing results. We’re pretty happy with how we do, and I think our clients are also”

Since its inception, just over 12 years ago, in 1998, Managing Director Mark Thomas has taken VSI-thinking from strength to strength. With clients now including Thomas Cook, Nielsons, Ski Safari amongst others it is fair to say the Cardiff web designers have become specialists in travel industry website design.

As well as developing websites in the travel industry, another area VSI-thinking have since found specialism is in search engine optimisation. Now developing search engine optimised websites as standard for all new clients, they have seen most of their clients on page one of Google.

The company however, have never forgotten their roots as a Cardiff web design company. As such, they continue to implement numerous websites locally in Cardiff and across Wales, the most recent of which was the Carpenters Arms Coedypaen.

We’ll look back on the highlights that have made VSI-thinking a market leader in website design in Cardiff, Wales. Including how they became travel industry specialists, as well authorities on search engine optimisation.

Some of these tricks include: white writing on a white background to improve your keyword’s, this will award you a red card; participating in link schemes designed to increase your page rank, Desert Eagle to the head; using cloaking or sneaky redirects, knocked-out; pages loaded with irrelevant keywords, a throwing knife to the shoulder; creating multiple pages/domains with substantial duplicate content, thrown out of the club; and obviously creating pages with malicious behaviour involved, such as phishing or installing viruses would officially earn you a harpoon in the face.

Obviously this isn’t the full list of things Google doesn’t like; there are plenty of things Google may also respond negatively to (e.g. tricking users by registering misspellings of well-known websites). So the basic rule of thumb when search engine optimising, to quote Google, is “whether you'd feel comfortable explaining what you've done to a website that competes with you”.

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